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Outsourcing: Doing the Initial Work

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Outsourcing is not all the means to an end.  What does this mean? It means that you do not hire an outsourcing agency and dump them all the work. It does not work that way because it is like giving them a full control of the project. It is like giving them the authority to lead the project to where it should go. That is certainly not the way to do it.   In some case, they would determine what’s best for your target market without proper research. They might be basing it from faulty information. This will hamper the achievement of goals you have set for your company.

The key here is to do some of the initial heavy lifting.  Unless you are funded by Venture Capital or a subsidiary of an existing large corporation, you need to do the initial heavy lifting.  You cannot just fully outsource all of the tasks to an outside company.  This will also impact your budget, in a good way, because the more decisions you outsource, the more work is involved and the higher the fee that you have to pay.

If you are looking to minimize your expenditures so you will have more capital left to grow your business, try to do as much of the initial work as possible and then have the service provider focus on what they are good at, which is usually implementation and execution.

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