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Too many businesses ignore blog marketing’s brand-building power

This article is posted under Branding
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Blog marketing is not new. It has been around for a long time. However, if you read 1, 10, 100 or even 1,000 corporate blogs, you would see that most fail in terms of blogging their brand correctly. Sadly, many enterprises still consider new media, internet marketing, social media marketing and definitely content marketing as specific channels that they employ to push their organization’s business objectives forward. This is too compartmentalized and really given the amount of competition and the pace of change in the market place, this is too little too late.

Blogging to center your brand

Blogging your brand is a key part of having your brand infuse, inform and thoroughly saturate your marketing activities and your content activities. One very simple definition of blogging your brand is to build credibility through the content on your blog. Whenever you are giving value to the reader regardless of them bouncing back, you are building value. Eventually if you are not very proactive, this has a filtration method where through just sheer repetition, your blog establishes a loyal following. If you are more proactive in terms of getting a conversation going with your blog’s readers, your brand flows better and penetrates your target mind share more efficiently and effectively.

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