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Branding

Outsourcing: Doing the Initial Work


Outsourcing is not all the means to an end.  What does this mean? It means that you do not hire an outsourcing agency and dump them all the work. It does not work that way because it is like giving them a full control of the project. It is like giving them the authority to […]

Filed under Branding, May 16th, 2013

Stay in Control Even When Outsourcing


It is important that, even if you are outsourcing, you still know what takes place in your organization especially in the outsourcing department. You have to know the occurrences and where the project is headed. You have to take part in the major tasks and decisions such as planning and especially initial research, because if […]

Filed under Branding, May 14th, 2013

Being in Command Of Branding Activities


Another element you should be mindful of is being uncompromising when it comes to setting metrics.  There are many agencies and service providers that will try to manage your expectations to such a low level that the “success” that they produce could have been easily produced by you with your own in-house resources.  If this […]

Filed under Branding, May 12th, 2013

Branding Activities that You Cannot Outsource


There are certain elements of the branding process that cannot be outsourced.  This all leads to your ownership of the brand.  You know what you want, and you know what the goal is. Make sure that you have the final say in the branding process. For example, if you hire a company to create a […]

Filed under Branding, May 10th, 2013

How to Determine whether a Branding Agency is a Good Catch or Not


More important than looking into the branding agency’s website or referrals, is to look at any social media mentions.  How many times is the brand mentioned in Twitter or Facebook?  Keep in mind to take all of these branding lookup advices with a grain of salt because there are many haters online.  It is unavoidable.  […]

Filed under Branding, May 8th, 2013

Getting the Most Out of a Branding Agency


When determining what outsourcing agencies fit your budget, do not be afraid to ask them directly. It is better to risk a slightly embarrassing E-mail or phone call than to invest much time and effort into getting a package together, and then having to back out at the last minute because it was way over […]

Filed under Branding, May 6th, 2013

How Budget Plays in Outsourcing


If you are a small- to medium-sized enterprise, we understand that your budget is a key priority. Not all enterprises have sizable resources to invest in a branding campaign.  If you do have a fixed budget to play with, this restricts your choice of branding agency. Just like with any other service provider, agencies often […]

Filed under Branding, May 4th, 2013

Selecting the Right Outsourcing Agency


There are tons of outsourcing agencies that offer different services, catering to different organizations’ needs. Each outsourcing agency has its own competitive edge. For example, in branding agencies, one may be good at website branding but not so good at social media branding.  Another agency might be very good at press release branding and personal […]

Filed under Branding, May 2nd, 2013

Faces of Outsourcing


There are many differing outsourcing providers and they all differ on the type of models that they could accommodate. However, you should have no problems in finding a provider that can give you the modular service that you are looking for. One benefit to outsourcing is that since it can be a modular model you […]

Filed under Branding, April 30th, 2013

Insourcing and Outsourcing: What is the best strategy for your organization?


Having to look into all the details of your branding campaign yourself can sometimes take its toll. In a worst case scenario, your branding campaign will fail to meet your desired outcome. So how do you tweak your branding campaign so that it generates the results you want?  Furthermore, how do you know which element […]

Filed under Branding, April 28th, 2013
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