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Online Marketing

Advantages of Hitching your Message to the Reader’s Need for Information


Positioning your AdWords marketing to go to content sites has many advantages.  One key advantage is it’s less threatening and it’s less intimidating.  As we have mentioned before, people might just be looking for information.  They may not be looking to buy immediately.  By having them go from content to content, they would feel that […]

Filed under Online Marketing, April 24th, 2013

Hitching Your Message to the Reader’s Need for Information


Many people that do searches online for specific topics do not really want to buy when they do the search.  This does not mean that they will never buy.  It is just that most of them do not want to buy at the moment. Does this mean that you have to completely disregard this market?  […]

Filed under Online Marketing, April 22nd, 2013

AdWords and How to Increase Return on Investment (ROI)


AdWords in Google is a good marketing scheme only if you know how to make it work effectively. Managing the use of your keyword is the key to achieve good results. When you have reached a definite click through rate from handling your keyword content well, do not stop from there.  Go to your page […]

Filed under Online Marketing, April 20th, 2013

AdWords and How to Determine the Best Result


In using an AdWord, keep experimenting to see if you have the right words. Don’t stop until you’ve hit the mark. Eventually, your actions will pay off and you will see your ROI (return on investment) increase.  If you do not see an increase, then clearly, you are doing something wrong. This will give you […]

Filed under Online Marketing, April 18th, 2013

AdWords Call to Action and its Implication


A call to action is a way for you to get into the mind of your target user.  You get their attention and tell them, “I want you to do something.”  Most AdWords ad does not have this.   A lot of online marketers are very reluctant about doing this.  A call to action is your […]

Filed under Online Marketing, April 16th, 2013

Disadvantage of AdWords


No matter how impeccable AdWords or search engine marketing might seem, there are certain issues with this advertising model that you have to acquaint yourself.  The most glaring is that keywords are not enough. If you have the target keyword that people are looking for, your ad will appear when your targeted customer enters your […]

Filed under Online Marketing, April 14th, 2013

The Advent of Digital Marketing


The arrival of new social networks and the constant development of new technologies have tipped the balance in digital marketing’s favor. Many marketing experts mention that traditional marketing methods are now extremely limited compared to new digital marketing techniques. Digital mediums will continue evolving at a rapid pace, so it is best to be thoroughly […]

Filed under Online Marketing, November 20th, 2012

SEO low competition keywords with traffic you already rank with


At this stage of the process you have filtered your keywords based on the amount of traffic they have and how much competition there is for them. You should be able to quickly spot “low hanging fruit” when it comes to traffic sources for your site. The next step is to search engine optimize (SEO) […]

Filed under Online Marketing, September 29th, 2012

How to find low competition keywords you already rank for


Previously, we discussed how you can use your site statistics package to find keywords you already rank for. We instructed you on how to filter these to cherry pick keywords that get low to decent traffic from search engines. Find how much competition you are up against The next step is to find the competition […]

Filed under Online Marketing, September 26th, 2012

SEO your content based on existing keyword statistics


One of the tips we mentioned earlier is to look at your site statistics to find the keywords your visitors are using to find you on search engines. Follow the steps below to get more traffic from these keywords. Step 1: Get all the keywords that are used by your website’s readers to find your […]

Filed under Online Marketing, September 23rd, 2012
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