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Sales Page Copywriting

Establishing Your Business Reputation One Action at a Time

There is a famous saying attributed to Confucius, where the famous Chinese philosopher said, “Thoughts lead to words and words lead to actions. Actions lead to habits and habits lead to character.”  This is a very important saying because it truly impacts the power of character. Character is not just something that you did once.  […]

Filed under Sales Page Copywriting, January 11th, 2014

How to Effectively Track Company Progress

Many people are visual creatures.  We would like to see our activities or concepts reduced in graphical forms for us to get a better grasp of such activities or concepts.  This is also true when it comes to your business’s progress.  You probably had all sorts of charts indicating expenditures, profit margins, and return on […]

Filed under Sales Page Copywriting, January 8th, 2014

Motivating Yourself with Accomplishment Dates

Running a business involves dealing with big goals, small goals, and daily tasks.  These are activities that fall into three distinct baskets, if you will.  Daily tasks are just the type of stuff that you need to do on a day-to-day basis to operate your business.  The smaller goals are like near-term goals that you […]

Filed under Sales Page Copywriting, January 5th, 2014

The Power of Firm Deadlines and What it Can Do to Push Your Business Forward

The truth of the matter is that time is very flexible.  People just do not realize it or people just ignore this reality, but the truth is time is extremely flexible.  Think of it this way.  If you found out that you are going to die in three days, do not be surprised if you […]

Filed under Sales Page Copywriting, January 2nd, 2014

Business Success is All About Chopping Big Goals into Smaller Lists

Small is beautiful.  A small list allows you to take rifle shots at what needs to be done, leaving you no room for a psychological drag.  What is psychological drag?  That is just a fancy term for laziness.  Let us face it, it is easy to get lazy.  If you look at your to-do list […]

Filed under Sales Page Copywriting, December 30th, 2013

The Power of Delegating

Unless your name is Leonardo da Vinci, you probably are not an online renaissance man.  You probably do not know the inner workings of your website, the inner workings of online marketing, the ins and outs of social media marketing, and a whole host of other key bodies of information that are needed to push […]

Filed under Sales Page Copywriting, December 27th, 2013

Focus On the 20% that Pushes Your Brand Forward

A famous economist in the 1800’s came up with the concept of the Pareto principle.  In basic terms, the Pareto principle says that in any system, the small minority is responsible for the majority of the results.  For example, in any company, 80% of the results, profits, and things that move the company forward in […]

Filed under Sales Page Copywriting, December 24th, 2013

Every Tweet is a Branding Opportunity

Just like Facebook, every message you send on Twitter is a branding opportunity. You should keep this in mind at all times.  Do not tweet garbage.  Do not tweet details that do not really push your brand forward.  If you need to, look at your notes regarding your brand’s value constellation, review it, and keep […]

Filed under Sales Page Copywriting, December 21st, 2013

How to Boost Your Brand Through Networking on Facebook

Always keep in mind that everything you do online can be used as a branding opportunity.  Do not waste this opportunity when you are on Facebook.  When you are responding on people’s walls, you are representing your brand.  When you are clicking the like button, you are representing your brand.  When you are tagging photos, […]

Filed under Sales Page Copywriting, December 18th, 2013

Pushing Your Brand Through Quality Blog Comments

Did you know that you are branding even if you are just responding to somebody’s comments on your blog?  Did you know that you are representing your brand when you are commenting on a blog?  Blog comments push your brand.  Before you respond or comment on a blog post, make sure that you quickly review […]

Filed under Sales Page Copywriting, December 15th, 2013
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