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Content Marketing Blogs Must Get out of the Echo Chamber Vacuum

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One of the most common problems many bloggers face is that they blog into an echo chamber. This happens when there is no specific target audience. There is certainly no specific conversation or commonly discussed issue that they are addressing. They are either just sniping at SEO keywords or they are using a priori topics that they think would be interesting to their target audience. While this approach can still get some love from the search engines, it is a long drawn out process done pretty much blindly.

Avoid getting into a downward spiral

Content marketing blogging could get really lonely and it can result in a downward spiral for the marketer. How does it play out? They blog. There is very little result. They get discouraged. They blog less. There is even less results and so on and so forth. Eventually, they just stop blogging and their blog joins the other 90 percent of blogs ever launched- it is a failure.

Social Media Turns Echo Chambers into Conversations

If you wish to avoid this fate, you should use social media tools to help you create content that people are actually interested in. Social media tools like Twitter and Facebook are priceless when it comes to finding hot trends regarding a niche category that you are talking about. For example, if you are doing content marketing for pet supplies, you should look for Twitter topics of hashtags where there is a lot of activity regarding a particular pet-related topic. You should list all these hot trending topics, produce content for that specific niche content category and then use the hashtag system at Twitter to publicize your post. By blogging this way, you are no longer operating in a vacuum, but are actually part of a conversation regarding the topic. Your chances of being heard and most importantly being retweeted, being blogged about and commented on are higher when you participate in an ongoing conversation instead of what bloggers normally do, which is operate in a vacuum.

 

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