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Future-proofing your content marketing with theme-based content

This article is posted under Content Marketing
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Okay, so you can’t peer into a crystal ball and see if Google will eat your content marketing efforts for lunch. Who knows when Google will finally roll out a semantic search-based algorithm change. However, there are certain short-term solutions and work-arounds that can be used. You could use an intermediary stage between a completely thematic-based campaign and a rigid keyword campaign.

Future-proofing your content by shooting for the middle

This way by being in the middle, it gives you some wiggle room as to how to position yourself depending on how Google finally develops its semantic search algorithm strategy. To paraphrase the famous investor George Soros, business owners may not know the future; however, they can know enough of the trends and enough of the patterns the future usually takes so that they can position themselves accordingly and are put in a place where they can seize opportunities as they appear.

While this may seem like a tenuous and unstable position to some people, it definitely beats the alternative which is to be at the mercy of changes rather than to flow with the changes. Start building in theme-based copywriting to your content marketing strategy today.

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