Get More Results From Your Online Ads Turbo charge your ads' emotional appeal - stop wasting time on ineffective ads
Are you Getting the Sales Results You Deserve? Don't waste your money on weak sales copy - spice up your ads
Reach Your Target Market Where they Hang Out Online Let us get your brand in front of the eyeballs that matter
Make your Apple App Store Description Stand Out! Get noticed and boost your app install volume - Hire us today!
««
»»
Professional Online Marketing Assistance Forum Marketing Campaigns Sales Page Writing Google Adwords Expert Ad Writing App Store Description Writing

Most businesses waste their blogging marketing’ branding potential

This article is posted under Content Marketing
Need More Traffic? Hire a Professional Blogger
Attract more traffic with daily news rewrites
Build Authority in your niche with social media-friendly blog posts
Hire Corporate Blogging Professionals Today

We Help Make your Product Descriptions Sell!
Stop losing money on bland or boring product descriptions
Make your product descriptions sell the product they are describing
Use Product Descriptions That Work

Reach Your Audience Where They Are Online
Your Target Market is already talking about your product/service
Contact Us Today to get your message in front of your target market
Forum Marketing That Works!

Blogging is one of the most potent tools to pursuing a branding campaign. Do not waste this opportunity by cranking out a bland, lifeless, half-hearted corporate blog. If you are going to do that, do not even try. If you are just going to blog for a few months and stop, do not even bother starting. You are probably better off investing your resources in other activities. However, if you want a self-sustaining branding mechanism where there is a built-in passive accumulation of overall brand credibility, you cannot go wrong with blogging.

Great content helps build great brands

As we have discussed in previous posts, quality content is key to this process. Your content must always ask the key question that is in the mind of the person visiting your blog. What is in it for me? That is the bottom line. Give the person reading your blog what they came for. If they are unsure, define it for them but define it in such a way that they are receptive to it. The more you satisfy your readers’ needs, the more your brand shines forth. Draw each and every user deeper and deeper into your blog by constantly linking to and referring to other content on your blog or website. To maximize branding, you can link to your actual product category or service description pages to further cement the connection between quality content and your offerings in your readers’ minds.

Stop Wasting Time and Money on Boring Press Releases
People are drawn to NEWSWORTHY announcements - Don't bore them to death with plain vanilla Press Releases
Get additional Search Engine Optimization (SEO) Benefits with well-crafted newsworthy PR campaigns


Put Your Message Where Your Online Audience Hangs Out
Your target audience already hangs out online and already talks about your products and services
Isn't it time your message followed them where they are and engaged them?


Who said Website Copy Had to Be Boring and Soulless?
Every word on your website says volumes about your company's credibility and authority
Start sending the right message with the right kind of website copy - contact us today to find out how


---

Posts you can read next:

    How not to erode your online brand
    You do not move the branding ball forward when somebody goes to your blog and they are peppered with spam. You do not move the ball forward when you use dodgy reporting. You do not move the ball forward when they click a link and the link is broken. Every detail matters and reflects on your

    Branding Through Infographics
    Pictures may be worth a thousand words, but some pictures are worth more than other pictures. You can have a very well-written highly useful blog posts or resource page. If there are no helpful pictures on the page to facilitate the reader’s processing of what you wrote, you might just be wasting yet another branding

    Take control of your blog’s conversation with your readers
    Be in control of the blog marketing conversation you have with your readers. Be an influence builder. In essence, be a victor and not a victim. You are a victim if your blog is passive. If you employ a mechanical system of just vacuuming keywords from Google AdWords keyword tool and building your blog around

    Use Text Formatting as a Content Branding Tool
    Properly formatted content often involves graphical cues that give a wide range of signals to your readers. You might be unaware of most, if not all of these signals. Formatting helps your branding campaign because it involves more than arranging your content for your readers to enjoy and process. Formatting not only helps readers to process

    Get Long-term Benefits from Temporary Traffic
    You worked hard to get your blog traffic, so you need to maximize each visit your site gets. There are usually three ways to do it. Use Internal Links To Draw Readers Deeper into your Site First, do heavy internal linking. If somebody comes in through an internal page or a long-tail keyword that is somewhat unrelated,

    Use Your Blog Theme to Boost Your Brand
    Many companies and individuals who are using blogs to brand their service or product often ignore the power of the blog theme in effectively communicating their brand. Do not waste this opportunity by using a generic theme for your blog. There are hundreds of thousands, if not millions, of free WordPress themes available online and

    Too many businesses ignore blog marketing’s brand-building power
    Blog marketing is not new. It has been around for a long time. However, if you read 1, 10, 100 or even 1,000 corporate blogs, you would see that most fail in terms of blogging their brand correctly. Sadly, many enterprises still consider new media, internet marketing, social media marketing and definitely content marketing as

    Aggregate keywords you already rank for into a branding gold mine
    Our earlier posts taught you how to optimize keywords you already rank for. At the end of the analysis, you create a gold mine by using all these keywords and making them separate branding opportunities that allow you to draw the user deeper and deeper into your website. Get your reader to decide Of course to seal

    Writing Website Content That Will Draw People In
    Most people like drama.  People like to have their eyeballs slapped.  People like headlines that leap at them.  This should be your inspiration. You should write your content the same way.  Each section of your product or service website must leap out at your reader.  It must give them a reason to click through and

    Boost your blog’s branding and marketing power through interactivity
    You are in control if you build interactivity into each blog post. Get a lot of discussions going. Jog your readers’ curiosity. Get them to voice out their opinions, engage them in a debate, challenge them, and push them from their comfort zone. We are not talking about over-the-top theatrics or drama for drama’s sake,

Comments