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Incorporating Your Brand into Your E-Mail

For many online businesses, dealing with E-mail is just a random communication that does not really help promote their business. This just shows that they have so much to learn.  Each and every E-mail you send out is a marketing opportunity.  Do not waste it by sending out E-mails that do not push your brand. […]

Filed under Sales Page Copywriting, December 12th, 2013 by MCE Gino, No Comment
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Online Branding Must Focus on Core Values, Not a Website

One of the core principles that many online marketing companies miss is that online marketing and online branding is not just about pushing a website.  The website is just a symbol, a manifestation of something deeper and more important – which is the core values that inform a brand.  Websites change all the time.  Websites […]

Filed under Sales Page Copywriting, December 9th, 2013 by MCE Gino, No Comment

An Effective Way to Shoot Down Your Reader’s Resistance and Get Through Them

By focusing on branding, you give purpose to each and every product description that is in your catalog.  By focusing on branding, it re-focuses your mind to say, “Hey, wait a minute.  This product description must actually sell, must actually push the site, and must actually get the reader to viralize the content, to spread […]

Filed under Sales Page Copywriting, December 6th, 2013 by MCE Gino, No Comment
Tired of Not Making Enough Money with Your Website?
We write website copy that ENGAGES your target audience - You can't sell them if you can't get their attention - Get Professional web copywriting assistance TODAY!
Guaranteed Quality / 100% Original

Failing to Brand Means Going Nowhere

Whether you are writing a description for your mobile app on the Apple App Store or a product description that goes on your catalog website, you have to remember that the description does not stand alone.  It is part of something bigger.  It is not just a part of your website.  It is bigger than […]

Filed under Sales Page Copywriting, December 3rd, 2013 by MCE Gino, No Comment

The Disadvantage of a One-Way Discussion in a Product Description

A one-way discussion is basically a misnomer.  There is no such thing.  A discussion is a two-way conversation.  It is a two-way exchange.  I say something, you say something.  I listen while you say something.  I say something while you listen in return.  That is how conversation works.  It helps both participants by exchanging information […]

Filed under Sales Page Copywriting, November 30th, 2013 by MCE Gino, No Comment

How to Viralize Your Product Descriptions

Prior to Facebook and Twitter, it was relatively more difficult to viralize a piece of information on the internet.  Sure, Friendster was still around and there’s a lot of chain E-mails, but Twitter and Facebook is a different story. It really exploded the ability of sending an idea from a relatively obscure person to becoming […]

Filed under Sales Page Copywriting, November 27th, 2013 by MCE Gino, No Comment

How to Get a Sale By Getting into the Mind of Your Reader

There is a certain sense of aloofness and anonymity practiced by e-commerce websites that truly kill a lot of sales opportunities.  By keeping the reader at arm’s length and giving them the information that they need, you are training them to look at your product description as a mere repository of information that they could […]

Filed under Sales Page Copywriting, November 24th, 2013 by MCE Gino, No Comment

One Effective Way to Sell a Product

Always remember, your job is to sell.  It is not just to give the reader information because they can always go elsewhere for that.  You built the site, you got the information, and you stock the product in the first place because you wanted to sell.  Write your product descriptions accordingly.  Do not just describe […]

Filed under Sales Page Copywriting, November 21st, 2013 by MCE Gino, No Comment

Don’t Just Describe Your Products, Sell Them

Many e-commerce catalog sites are stocked with thousands of different product items.  As a result, most of the owners or operators of these websites just rely on manufacturer stock descriptions for their product descriptions.  This is a fatal mistake.  In the dog-eat-dog world of product marketing online, you need as much differentiation and competitive advantage […]

Filed under Sales Page Copywriting, November 18th, 2013 by MCE Gino, No Comment

Selling the Site As a Whole When Weaving Product Descriptions

No man is an island and likewise, no web page is an island.  You have to think holistically when you are selling online.  Each and every page must push your website as a whole.  The truth of the matter is unless you have a golden copywriter or a copywriter of copywriters, you will probably not […]

Filed under Sales Page Copywriting, November 15th, 2013 by MCE Gino, No Comment
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