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How to Boost Your Brand Through Networking on Facebook

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Always keep in mind that everything you do online can be used as a branding opportunity.  Do not waste this opportunity when you are on Facebook.  When you are responding on people’s walls, you are representing your brand.  When you are clicking the like button, you are representing your brand.  When you are tagging photos, you are representing your brand.

Make sure that when you engage on Facebook activities, they are consistent with your brand.  Do not send mixed messages.  Do not post off-colored jokes or sexist or racist humor.  Do not click the like button on naughty pictures that your friends or Facebook fan page members send you.  Keep in mind that the world is watching and your brand is the show.  Put your best foot forward and always think of the core values that you want your brand to have and behave accordingly.

Networking on Facebook is a wonderful way to get free traffic to your website.  Do not blow this opportunity by making your brand look scummy, off-color, and just off-message.  Consistency is very important in building credibility and brand power. Nothing defeats this consistency more than saying or conveying one thing and doing another.  Stay on message and use Facebook responsibly to push your brand forward instead of pull it back.

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