Get More Results From Your Online Ads Turbo charge your ads' emotional appeal - stop wasting time on ineffective ads
Are you Getting the Sales Results You Deserve? Don't waste your money on weak sales copy - spice up your ads
Reach Your Target Market Where they Hang Out Online Let us get your brand in front of the eyeballs that matter
Make your Apple App Store Description Stand Out! Get noticed and boost your app install volume - Hire us today!
Professional Online Marketing Assistance Forum Marketing Campaigns Sales Page Writing Google Adwords Expert Ad Writing App Store Description Writing

Sales pages must always lead back to the brand

This article is posted under Sales Page Copywriting
Need More Traffic? Hire a Professional Blogger
Attract more traffic with daily news rewrites
Build Authority in your niche with social media-friendly blog posts
Hire Corporate Blogging Professionals Today

We Help Make your Product Descriptions Sell!
Stop losing money on bland or boring product descriptions
Make your product descriptions sell the product they are describing
Use Product Descriptions That Work

Reach Your Audience Where They Are Online
Your Target Market is already talking about your product/service
Contact Us Today to get your message in front of your target market
Forum Marketing That Works!

Brand. Brand. Brand. We keep expounding this element over and over in our blog because this is a foundational truth.  Everything that you do online, every text, every piece of content and even your attitude must reflect your brand or else it is a wasted branding opportunity.  In a highly competitive landscape where rivaled brands are sprouting up all the time fueled by social media, a comprehensive and cohesive branding strategy is needed to give you a competitive edge that with time and with enough effort cannot be bought.

Make sure that your sales page leads back to your brand.  This means that it has to reflect the values that your brand embodies.  This may be in the form of a tone, a perspective, or an organization.

Go over and comb through each word that you put in your sales page and ask yourself, “Does this push my brand forward or does it erode it?  Am I sending mixed messages?”  By constantly combing through your sales page text, formatting, and graphical elements, you are strengthening your brand.  You cannot put yourself in a situation where you make a sales page and you forget it, hoping that people would just convert it.  It does not work that way.

Not only do you have to do split testing of rival sales page formats, you also have to play around with the text.  Which converts best?  Even if you discover a page that produces the most dollars, keep in mind that this may not be brand consistent.  Just because you are making more money with a certain page does not mean that you should leave it at that level.  You should always make it brand consistent.  The key here is to generate as much revenues from your sales page materials as possible, but at the same time do not forget about your brand. Keep pushing it forward with every strategy that you take.

Stop Wasting Time and Money on Boring Press Releases
People are drawn to NEWSWORTHY announcements - Don't bore them to death with plain vanilla Press Releases
Get additional Search Engine Optimization (SEO) Benefits with well-crafted newsworthy PR campaigns

Put Your Message Where Your Online Audience Hangs Out
Your target audience already hangs out online and already talks about your products and services
Isn't it time your message followed them where they are and engaged them?

Who said Website Copy Had to Be Boring and Soulless?
Every word on your website says volumes about your company's credibility and authority
Start sending the right message with the right kind of website copy - contact us today to find out how


Posts you can read next:

    Website Design: Key Element of a Successful Online Marketing
    As we have mentioned again and again in previous posts, branding must suffuse and fully inform everything that you do online.  Every press release you send out, every blog comment you post, every tweet you publish, and every Facebook wall update that you send out must lead back and point to your brand.  As the

    Getting Your Website Off the Ground with Twitter Marketing
    On Twitter, you should make sure that before you start tweeting to promote your website, you should have invested in a Twitter background page that has the look and feel of your brand.  Again as we have mentioned earlier, whatever communication you send out online must be consistent.  You cannot send mixed messages.  If you

    Every Tweet is a Branding Opportunity
    Just like Facebook, every message you send on Twitter is a branding opportunity. You should keep this in mind at all times.  Do not tweet garbage.  Do not tweet details that do not really push your brand forward.  If you need to, look at your notes regarding your brand’s value constellation, review it, and keep

    Effective Branding on Facebook must be built on Quality Content
    If you are going to be branding on Facebook, it is imperative that you share quality materials. You cannot share garbage. You cannot share spam. You cannot share objectionable materials like racist materials, insensitive or sexist materials because this will harm your brand. As we mentioned earlier, be very careful of sending mixed messages to

    Pushing Your Brand Through Quality Blog Comments
    Did you know that you are branding even if you are just responding to somebody’s comments on your blog?  Did you know that you are representing your brand when you are commenting on a blog?  Blog comments push your brand.  Before you respond or comment on a blog post, make sure that you quickly review

    Promoting Your Brand through a Facebook Fan Page
    Facebook fan pages are nifty marketing devices.  When somebody likes your Facebook fan page, whatever update you put on your fan page will appear on their status feed.  If they like your update, they can then share it amongst their friends, and their friends can share it, and friends of friends can share it as

    The Third Key Sign of a Cheesy Sales Page
    The third key sign of a cheesy sales page is extremely long sales pages. You might think that the expression the more, the better applies at almost any situation. However, in this case, it does not. Extremely long sales pages do not assure a sale.  You have probably seen this all over the internet.  They

    Finding A Competitive Edge By Reverse Engineering Your Competition
    The most common way to understand the strategy of the people servicing the same industry is to look at their Twitter feeds.  Study them and look at what kind of values they seek to portray.  Through some trial and error, as well as systematic searching, you will see a prevailing pattern. You will also see

    Sales page is content
    A sales page can and often is a form of content.  While most online content can be broken down into blog posts, social media messages, opt in E-mail, articles, and white papers, sales pages can be formulated into a form of content. However, it should be completely consistent with your prior branding efforts.  Remember, to

    Conveying Values: A key sales page strategy
    Your sales page could either be a hit or fail. It is important that your sales page strategy must not just reflect the value proposition of your brand and the value constellation that exist within your brand. It must also point forward to the values of your user.  Those two must meet.  If they don’t,