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The Power of Delegating

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Unless your name is Leonardo da Vinci, you probably are not an online renaissance man.  You probably do not know the inner workings of your website, the inner workings of online marketing, the ins and outs of social media marketing, and a whole host of other key bodies of information that are needed to push your business forward.

Just because you are not familiar with these things, it does not mean you cannot benefit from them.  This is the power of delegation and outsourcing.  Every business owner must sit down and focus on what the key important items are that push their business forward.  According to the Pareto principle, 20% of your total business activities drive 80% of the results.  It is probably a good idea to focus on those 20%.  The rest of the 80% of activities you can just outsource to people who are experts in these areas.

The return on investment of these activities would be higher if performed by experts than if done by yourself.  This is the beauty of applying the Pareto principle to your business.  It allows you to focus on your core competencies.  Your core competencies are what will take your business to the next level eventually.  It is not the 80% of fun stuff that actually ends up getting you nowhere.  Be prepared to chop up tasks, to postpone 80% of the tasks, and delegate or outsource them.  Focus on what is important.

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