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Effective Branding on Facebook must be built on Quality Content

This article is posted under Social Media Marketing
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If you are going to be branding on Facebook, it is imperative that you share quality materials. You cannot share garbage. You cannot share spam. You cannot share objectionable materials like racist materials, insensitive or sexist materials because this will harm your brand. As we mentioned earlier, be very careful of sending mixed messages to people that you are trying to brand. If your brand’s value is open mindedness, forward thinking, acceptance, tolerance and innovation and you re-share materials on your Facebook page that goes against those values, your brand has been degraded. Do it enough times and your brand becomes a muddled mess and it is basically dead. It is very important to stay on message when it comes to Facebook content sharing. Always keep in mind that whatever it is you are doing on Facebook, you are simultaneously branding your product or service. You must always be consistent in terms of message.

Quality Content is King

Stay on message. Make sure all content you share, whether original or re-shared material is consistent with the core values you see your brand as having. Make sure you are always filling some sort of need. That is one key definition of quality content. Stay away from posting trivia or other materials that don’t really push your brand forward. Each and every post you make on your facebook wall either builds your credibility or takes away from it. Use each post as a marketing opportunity for your brand.

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