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Promoting Your Website through Twitter Marketing Using Hashtags


Another great advantage of using Twitter for marketing purposes is that in addition to marketing by targeting your messages directly to people and hoping for retweet, you could also market more in general by composing tweets that target a hashtag.  Why do this?  It’s because many people search Twitter using hashtags. This is a great […]

Filed under Website Copywriting, August 5th, 2013

Forum Marketing: An Effective Channel to Promote Newly Launched Websites


To effectively market your newly launched website through forums, you must have the forum accounts set up well in advance.  Usually, when you start the accounts, you start posting, padding up your post count and most especially building up your forum persona’s credibility for several weeks, if not months, before you even design your website.  […]

Filed under Website Copywriting, July 21st, 2013

Advantages of Hitching your Message to the Reader’s Need for Information


Positioning your AdWords marketing to go to content sites has many advantages.  One key advantage is it’s less threatening and it’s less intimidating.  As we have mentioned before, people might just be looking for information.  They may not be looking to buy immediately.  By having them go from content to content, they would feel that […]

Filed under Online Marketing, April 24th, 2013

Sales pages must always lead back to the brand


Brand. Brand. Brand. We keep expounding this element over and over in our blog because this is a foundational truth.  Everything that you do online, every text, every piece of content and even your attitude must reflect your brand or else it is a wasted branding opportunity.  In a highly competitive landscape where rivaled brands […]

Filed under Sales Page Copywriting, April 2nd, 2013

Finding A Competitive Edge By Reverse Engineering Your Competition


The most common way to understand the strategy of the people servicing the same industry is to look at their Twitter feeds.  Study them and look at what kind of values they seek to portray.  Through some trial and error, as well as systematic searching, you will see a prevailing pattern. You will also see […]

Filed under Sales Page Copywriting, March 31st, 2013

Conveying Values: A key sales page strategy


Your sales page could either be a hit or fail. It is important that your sales page strategy must not just reflect the value proposition of your brand and the value constellation that exist within your brand. It must also point forward to the values of your user.  Those two must meet.  If they don’t, […]

Filed under Sales Page Copywriting, March 29th, 2013