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The Difference Between Weak and Strong Calls to Action


If you are branding online or marketing products or services online, you have probably come across the term “call to action.”  This is a very old concept that predates the internet, believe it or not.  It is really as old as advertising.  All advertising is information geared towards getting you to do something. The call […]

Filed under Sales Page Copywriting, October 28th, 2013

AdWords Copywriting


Whenever somebody does a search on Google, the materials they are searching for appear on the main column on the left. At the top part are sponsored ads.  These are paid listings where somebody paid for their ad to appear whenever people are looking for their target keywords. A sponsored ad is a very powerful […]

Filed under Advertising Copywriting, April 12th, 2013

Understanding Online Advertising


As is true with any other type of advertising, online ads can help businesses sell more products and services, let buyers know about upcoming promotions and offerings, and  help to build brand awareness. They’re different from conventional ads in that their effects are immediately measurable; pre testing advertising can be done through measurement of page […]

Filed under Online Marketing, August 22nd, 2012