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The Importance of a Psychological Hook in a Product Description


When it comes to writing effective ad copy, having a psychological hook is one of the obvious things a copywriter goes for.  When you are writing Google AdWords ad, the call to action is straightforward.  The psychological urgency of the ad is also pretty obvious.  Unfortunately, when it comes to product descriptions, most copywriters forget […]

Filed under Sales Page Copywriting, November 3rd, 2013

AdWords and How to Increase Return on Investment (ROI)


AdWords in Google is a good marketing scheme only if you know how to make it work effectively. Managing the use of your keyword is the key to achieve good results. When you have reached a definite click through rate from handling your keyword content well, do not stop from there.  Go to your page […]

Filed under Online Marketing, April 20th, 2013

AdWords Call to Action and its Implication


A call to action is a way for you to get into the mind of your target user.  You get their attention and tell them, “I want you to do something.”  Most AdWords ad does not have this.   A lot of online marketers are very reluctant about doing this.  A call to action is your […]

Filed under Online Marketing, April 16th, 2013

Disadvantage of AdWords


No matter how impeccable AdWords or search engine marketing might seem, there are certain issues with this advertising model that you have to acquaint yourself.  The most glaring is that keywords are not enough. If you have the target keyword that people are looking for, your ad will appear when your targeted customer enters your […]

Filed under Online Marketing, April 14th, 2013

Five Killer Tips to Writing Adwords Ads That Work


A lot of beginners think that writing ad copies for Adwords is an easy task. It is just five lines of text, and very short lines to boot; certainly nothing like writing copy for a full Web page right? Wrong. Adwords copy requires you to be especially creative while also adhering to Google’s content policy. […]

Filed under Advertising Copywriting, July 6th, 2012