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Your site’s design or theme builds or destroys brand momentum

As we have mentioned before, your site or blog has to create a brand experience. An experience that says this brand matters. An experience that communicates that this brand cares about what you think. Ultimately, the experience must make it clear to the reader that your brand is special. By focusing on those three core […]

Filed under Branding, August 30th, 2012

Your site’s theme creates a brand experience

Use a customized blog theme to create a brand experience. Remember, brands are experiences. When people walk into Starbucks, they are looking for a specific experience that the brand promises. When you have a blog and you are branding that blog, that blog must deliver a set of experiences that would then further reinforce the […]

Filed under Branding, August 27th, 2012

Use Your Blog Theme to Boost Your Brand

Many companies and individuals who are using blogs to brand their service or product often ignore the power of the blog theme in effectively communicating their brand. Do not waste this opportunity by using a generic theme for your blog. There are hundreds of thousands, if not millions, of free WordPress themes available online and […]

Filed under Branding, August 24th, 2012