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Blog Content Marketing: Short and Simple Wins the Day


One of the problems with neophyte content marketers is that they feel they have to come up with magnum opus blog posts which would become the definitive resource materials regarding their subject matter. While there is some space for this type of content in terms of classical content, in terms of reference material, in terms […]

Filed under Content Marketing, October 17th, 2012

Finding an Online Marketing Gold Mine in Your Statistics


Believe it or not, the information that you need to generate more traffic for your blog, your website or any other branding platform you are using to capture mind share is as close as your statistics package. Whether you are using Statcounter or Google Analytics or any other popular analytical tool out there, we strongly […]

Filed under Online Marketing, September 20th, 2012

Keyword-focused Content Marketing Blogging Done Right


There is a gold rush mentality among bloggers. They think that if they get certain keywords that get a high enough level of monthly searches with minimum competition that they are in the money. That gold rush mentality is really being shaken to its foundations currently by Google because spammers have been abusing keyword blogging […]

Filed under Content Marketing, July 10th, 2012

Build Relationships not just linkbuilding


If you are using blogs for content marketing, you have to realize that the blog is just the visible form your branding efforts take. You should not be blogging for blogging’s sake. You are blogging to establish credibility and this means that the blog is just a visible manifestation of your branding efforts. What does […]

Filed under Link building and Website Relationships, June 25th, 2012

Your Content Marketing Chain must focus on Branding


As we mentioned earlier, you can create a branding chain where you have Facebook and Twitter accounts send out branding messages to establish yourself as a credible authority. Once you have established your credibility, you can lure in readers to your main branding platform, your blog or your website or both, by publishing content. Your […]

Filed under Branding, June 22nd, 2012

Do not restrict your Content Marketing Strategy to just blogs or sites


Content marketing involves all forms of content. Social media content, even within the tight confines of Twitter’s few words, is still marketing. Do not tweet text that you do not mean or that do not add value to your brand. Each and every tweet you send out is a branding opportunity You can maximize that […]

Filed under Content Marketing, June 19th, 2012

Curation Articles and Blog Posts Build Site Authority


The next way you can use social media content to create authority content for your site or blog is if you act like a museum curator. Like a curator would collect all these pieces of information and then prioritize them, the collection itself is the value. Gathering content around a theme builds up your site’s […]

Filed under Content Marketing, June 16th, 2012

Blogging To Gain Authority


Blogging for authority is not a formula or a gimmick. It is a long-term sustainable strategy. Many so-called blog experts say that blogging for authority must necessarily mean writing the best posts regarding your niche or some sort of highly sought-after reference articles. While, of course, this is the golden standard and the best way […]

Filed under Content Marketing, June 10th, 2012

The Downside to Blog Marketing with Social Media and Forum Content


The downside with blogging for social media and forum approval is that the shelf life of these social media-derived particular blog posts lasts only as long as the level of interest in the underlying trend that you are blogging about. This can be a serious problem that might make your blog or website look “stale” […]

Filed under Content Marketing, June 7th, 2012

Use Forum Marketing To Get out of the Blog Echo Chamber


You could also use forums to participate in hot topics that will give your blog posts vibrancy and more focus. By focusing on hot topics, more of your target audiences can engage with your content and you effectively break out of the dreaded content marketing echo chamber. Remember, blogging in an echo chamber can kill […]

Filed under Forum Marketing, June 4th, 2012
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