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Take ownership of your brand starting today


Make your brand a reflection of not necessarily of who you are right now but who you want to be. Make it reflect your highest ideals and work towards that ideal. In this sense, a brand not only serves to remind you of where you need to be but also pushes you towards that destination. […]

Filed under Branding, November 4th, 2012

How not to erode your online brand


You do not move the branding ball forward when somebody goes to your blog and they are peppered with spam. You do not move the ball forward when you use dodgy reporting. You do not move the ball forward when they click a link and the link is broken. Every detail matters and reflects on […]

Filed under Branding, November 1st, 2012

Get into a brand marketing mentality by analyzing famous brands


If you are paying attention and are methodically dissecting the signals that you are getting when you walk into a branded space like Starbucks, McDonald’s, Burger King or Kentucky Fried Chicken, you would see how brand’s narrative plays out. It is like a little orchestra behind your eyes sending canned messages to your brain. From […]

Filed under Branding, October 29th, 2012