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Establishing Your Business Reputation One Action at a Time


There is a famous saying attributed to Confucius, where the famous Chinese philosopher said, “Thoughts lead to words and words lead to actions. Actions lead to habits and habits lead to character.”  This is a very important saying because it truly impacts the power of character. Character is not just something that you did once.  […]

Filed under Sales Page Copywriting, January 11th, 2014

Focus On the 20% that Pushes Your Brand Forward


A famous economist in the 1800’s came up with the concept of the Pareto principle.  In basic terms, the Pareto principle says that in any system, the small minority is responsible for the majority of the results.  For example, in any company, 80% of the results, profits, and things that move the company forward in […]

Filed under Sales Page Copywriting, December 24th, 2013

Every Tweet is a Branding Opportunity


Just like Facebook, every message you send on Twitter is a branding opportunity. You should keep this in mind at all times.  Do not tweet garbage.  Do not tweet details that do not really push your brand forward.  If you need to, look at your notes regarding your brand’s value constellation, review it, and keep […]

Filed under Sales Page Copywriting, December 21st, 2013

The Importance of Creating a Website to Market Your Brand


When you have decided to promote your product or service on the internet, you will need a website to do this.  Why a website?  While you can try to push your product or service through social networking sites, you will still need a website where your potential buyers can go to.  They need to see […]

Filed under Website Copywriting, June 18th, 2013

Forums are great for Marketing Research


Before you start your forum-based branding campaign, you should spend a lot of personal time checking out forums in your niche. Or if you don’t have the luxury of time, you can hire an outsourced service company to research forums in your niche and get a pulse of what people are talking about, what their […]

Filed under Forum Marketing, May 22nd, 2013

Sales page is content


A sales page can and often is a form of content.  While most online content can be broken down into blog posts, social media messages, opt in E-mail, articles, and white papers, sales pages can be formulated into a form of content. However, it should be completely consistent with your prior branding efforts.  Remember, to […]

Filed under Sales Page Copywriting, April 4th, 2013