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Website Design: Key Element of a Successful Online Marketing


As we have mentioned again and again in previous posts, branding must suffuse and fully inform everything that you do online.  Every press release you send out, every blog comment you post, every tweet you publish, and every Facebook wall update that you send out must lead back and point to your brand.  As the […]

Filed under Website Copywriting, July 6th, 2013

Forum Spamming is the Opposite of Forum Branding


Engaging members of a specific forum community regarding an issue your brand answers or solves must not degenerate into spamming. The temptation is always there to be lazy and just blast your brand in discussions which raise issues that your brand might address. Don’t be lazy. Make your case. Be subtle. Offer alternatives. Make sure […]

Filed under Forum Marketing, July 31st, 2012

Leverage your blog credibility to push your brand


Okay. So you have established a list of related blogs. You critiqued and analyzed them. You have block quoted their content. You have compared and contrasted them. In the process, you have given them some link love. You have visited them and left some insightful posts that enhanced the value of the posts you were […]

Filed under Link building and Website Relationships, July 1st, 2012

Comment on other blogs to establish credibility


The next step in building blog relationships is to actually go to those blogs and comment and actively participate in their discussions of the issues that they are interested in. When they see that you are an actual participant and contributor of content, they do not see you as a threat, as a competitor or […]

Filed under Link building and Website Relationships, June 28th, 2012