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The Importance of a Good Headline in Content Marketing


A good headline is a must in order to entice readers in to your site. This is the first thing that catches the reader’s eye and even if the content inside is fascinating and well written, a poorly written title will cause it to be passed by. The very best headlines will communicate your full […]

Filed under Content Marketing, August 17th, 2012

Branding Through Content Marketing is a Marathon Not a Sprint


Formulating a content marketing based-brand strategy takes time. This is not done in one sitting. This is not done in a day. It takes several days and it takes several eureka moments to finally sculpt down and actually shake out a lot of the random ideas to finally get a core idea going. You often […]

Filed under Branding, July 7th, 2012

Tightly Connecting Branding To Content Marketing


Content marketing is all about establishing an association in the mind of your readers or followers of your blog about a particular set of values. This is not marketing talk. This is not academic fluff. This is real. The Power of Brands Whenever you hear the name Starbucks, a certain list of values appear in […]

Filed under Branding, July 4th, 2012