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Effective Branding on Facebook must be built on Quality Content

If you are going to be branding on Facebook, it is imperative that you share quality materials. You cannot share garbage. You cannot share spam. You cannot share objectionable materials like racist materials, insensitive or sexist materials because this will harm your brand. As we mentioned earlier, be very careful of sending mixed messages to […]

Filed under Social Media Marketing, January 27th, 2013

Retweet to boost your Twitter branding credibility

What many content marketers fail to understand is that Twitter is a gold mine of content. How come? People are already tweeting and retweeting materials that they find authoritative and credible and they consider worth rebroadcasting to people that trust them. It is a good indicator that the piece of content you are retweeting is […]

Filed under Social Media Marketing, December 1st, 2012

Lock in your hard-won marketing gains with long-term conversations

It took a lot of effort to get people to your website. Don’t waste all of that effort by justing having users consume your content and leave. As we have mentioned earlier, draw your visitors in and brand them each step of the way. While they may not be inclined to buy, give your visitors […]

Filed under Content Marketing, October 23rd, 2012

Use related blog topics to continuously brand your reader

If you need to talk about other related topics, then you can use the short space limitation of your blog posts as a branding opportunity. How? By linking those other discussions in your blog. This is how it works: Your reader is branded by your content, finds it engaging, finds your company discussion riveting so […]

Filed under Content Marketing, October 20th, 2012

Blog Content Marketing: Short and Simple Wins the Day

One of the problems with neophyte content marketers is that they feel they have to come up with magnum opus blog posts which would become the definitive resource materials regarding their subject matter. While there is some space for this type of content in terms of classical content, in terms of reference material, in terms […]

Filed under Content Marketing, October 17th, 2012

Make your brand a part of your niche’s influence makers’ conversations

If you know what the influential people are excited about, you can then position your brand so that it is part of that conversation. You can take a position in a particularly dramatic topic. You can be a molder of the conversation by facilitating discourse. You can shuttle information among the many different camps regarding […]

Filed under Social Media Marketing, October 11th, 2012

Aggregate keywords you already rank for into a branding gold mine

Our earlier posts taught you how to optimize keywords you already rank for. At the end of the analysis, you create a gold mine by using all these keywords and making them separate branding opportunities that allow you to draw the user deeper and deeper into your website. Get your reader to decide Of course […]

Filed under Content Marketing, October 5th, 2012

Excellent Website Copywriting lowers bounce rates and boosts SEO

At this stage, you have detected keywords that are being used to find you and you have filtered these keywords based on their search volume, competition level, and how well you presently rank for them. The next stage of the analysis is to look at the bounce rate of the remaining keywords. Do what you […]

Filed under Website Copywriting, October 2nd, 2012

How to find low competition keywords you already rank for

Previously, we discussed how you can use your site statistics package to find keywords you already rank for. We instructed you on how to filter these to cherry pick keywords that get low to decent traffic from search engines. Find how much competition you are up against The next step is to find the competition […]

Filed under Online Marketing, September 26th, 2012

SEO your content based on existing keyword statistics

One of the tips we mentioned earlier is to look at your site statistics to find the keywords your visitors are using to find you on search engines. Follow the steps below to get more traffic from these keywords. Step 1: Get all the keywords that are used by your website’s readers to find your […]

Filed under Online Marketing, September 23rd, 2012
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