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Outsourcing Your Branding Campaign


It is quite understandable that many brand managers would feel quite territorial about their branding campaign.  However, if you do not have the skill set to fully pull off multimedia channel branding campaign, you might just be selling yourself short by keeping your branding activities completely in-house.  The beauty of outsourcing several components of your […]

Filed under Branding, April 26th, 2013

Become a Blog Marketing Victor Not a Victim


By this point, you should be racking up some achievements in your efforts to use blogging and content marketing as a means to brand your business’ products and/or services. Remember, achievements are only as valuable as the next achievement. Never ever rest on your past victories. The difference between a victim and a victor By […]

Filed under Content Marketing, November 28th, 2012

Boost your blog’s branding and marketing power through interactivity


You are in control if you build interactivity into each blog post. Get a lot of discussions going. Jog your readers’ curiosity. Get them to voice out their opinions, engage them in a debate, challenge them, and push them from their comfort zone. We are not talking about over-the-top theatrics or drama for drama’s sake, […]

Filed under Content Marketing, November 25th, 2012

Take control of your blog’s conversation with your readers


Be in control of the blog marketing conversation you have with your readers. Be an influence builder. In essence, be a victor and not a victim. You are a victim if your blog is passive. If you employ a mechanical system of just vacuuming keywords from Google AdWords keyword tool and building your blog around […]

Filed under Content Marketing, November 22nd, 2012

Most businesses waste their blogging marketing’ branding potential


Blogging is one of the most potent tools to pursuing a branding campaign. Do not waste this opportunity by cranking out a bland, lifeless, half-hearted corporate blog. If you are going to do that, do not even try. If you are just going to blog for a few months and stop, do not even bother […]

Filed under Content Marketing, November 19th, 2012

Too many businesses ignore blog marketing’s brand-building power


Blog marketing is not new. It has been around for a long time. However, if you read 1, 10, 100 or even 1,000 corporate blogs, you would see that most fail in terms of blogging their brand correctly. Sadly, many enterprises still consider new media, internet marketing, social media marketing and definitely content marketing as […]

Filed under Branding, November 16th, 2012

Spend a lot of time crafting a tight brand strategy


As we mentioned in an earlier post, you should devote some time and resources in thinking through the constellation of values you want your brand to evoke. Brainstorm and write out all that come to mind. Filtering all these into simple one-word statements on what you want people to feel regarding you brand. You have […]

Filed under Branding, November 10th, 2012

Branding Through Content Marketing


Content marketing has many differing definitions. In terms of how our company defines content marketing, it really is all about branding. Because in this day and age when there is so much competition for mindshare, when there is so much background noise competing for a rapidly decreasing collective attention span, the opportunities for branding become […]

Filed under Content Marketing, November 7th, 2012

Take ownership of your brand starting today


Make your brand a reflection of not necessarily of who you are right now but who you want to be. Make it reflect your highest ideals and work towards that ideal. In this sense, a brand not only serves to remind you of where you need to be but also pushes you towards that destination. […]

Filed under Branding, November 4th, 2012

How not to erode your online brand


You do not move the branding ball forward when somebody goes to your blog and they are peppered with spam. You do not move the ball forward when you use dodgy reporting. You do not move the ball forward when they click a link and the link is broken. Every detail matters and reflects on […]

Filed under Branding, November 1st, 2012
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