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Effective Product Descriptions Focus on Credibility Building


Just because somebody sees the detail that they are looking for in a product description on your website, it does not necessarily mean that they are going to buy.  They might find that information from other websites.  You may not have distinguished your website from your competitor.  In order for the product description to become […]

Filed under Sales Page Copywriting, October 13th, 2013

Sales Copywriting: Basic Steps in Building Credibility


Just as you would not argue with a friend about a certain point that you are trying to make by saying “just because”, you would also not want to employ the same tactics on your website’s sales pages.  You do not want to jump into conclusions when you are trying to make a sale. Like […]

Filed under Sales Page Copywriting, September 10th, 2013

Why Credibility Plays an Essential Part in Sales Copywriting


Credibility is an essential factor that you have to establish when doing sales copywriting. Remember that we are in a world where there are many competing sources of authority and information.  The internet can truly be a cacophony of just plain noise and hype being generated from all sorts of websites, social media accounts, E-mail, […]

Filed under Sales Page Copywriting, September 7th, 2013

Sales Copywriting is All About Building Credibility


Just the same as you would not go to any doctor that you happen to come across for your health concerns, or get a haircut just from any salon, people would not buy from your website just because you have a brand online.  The truth of the matter is people have certain psychological components in […]

Filed under Sales Page Copywriting, September 4th, 2013

Forum Marketing: An Effective Channel to Promote Newly Launched Websites


To effectively market your newly launched website through forums, you must have the forum accounts set up well in advance.  Usually, when you start the accounts, you start posting, padding up your post count and most especially building up your forum persona’s credibility for several weeks, if not months, before you even design your website.  […]

Filed under Website Copywriting, July 21st, 2013

Premature Marketing and How it Affects your Credibility


Premature marketing is pretty much a dead end.  You cannot blow your message too quickly.  You have to go through the process of building up your credibility to the level where people would want to have a constant discussion with your brand, either through opt in E-mail marketing, Twitter following, or following you via Facebook […]

Filed under Sales Page Copywriting, April 10th, 2013

Enhancing Embedded Content in Twitter


Embedding tweet content is not just an exercise of listing out several tweets and inserting it in your blog posts, although many people tend to do that.  This is actually the lazy way to do it. The better way is to discuss the actual content of the tweet.  Break it down section by section. This […]

Filed under Branding, March 21st, 2013

Embedding of Tweet content leads to a Desirable Network Relationship


When you are embedding Twitter content with your blog post, what you are doing is you are showing the actual tweet of people in your blog post.  When somebody looks at the blog post, they can see the tweets listed out.  What you should do is do not just content yourself with just listing out […]

Filed under Link building and Website Relationships, March 19th, 2013

Effective Twitter Compilation Content requires Solid Editorial Skill


Just because you can compile content easily and rank content authority easily on Twitter does not mean that you have to become a sloppy writer. You still have to implement certain editorial skills to pull this off. First, you have to find tweets that are authoritative or tweets that have been retweeted a lot, so […]

Filed under Content Marketing, March 1st, 2013

Twitter lets you turn content interaction into content


Twitter allows you to display a lot of content that talk to each other. There are many differing views on a particular topic. What you can do is you could lay out a collection of tweets, either pro or con or intermixture of both, and each of these tweets have a link out and that […]

Filed under Website Copywriting, February 26th, 2013
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