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The Disadvantage of a One-Way Discussion in a Product Description


A one-way discussion is basically a misnomer.  There is no such thing.  A discussion is a two-way conversation.  It is a two-way exchange.  I say something, you say something.  I listen while you say something.  I say something while you listen in return.  That is how conversation works.  It helps both participants by exchanging information […]

Filed under Sales Page Copywriting, November 30th, 2013

How to Viralize Your Product Descriptions


Prior to Facebook and Twitter, it was relatively more difficult to viralize a piece of information on the internet.  Sure, Friendster was still around and there’s a lot of chain E-mails, but Twitter and Facebook is a different story. It really exploded the ability of sending an idea from a relatively obscure person to becoming […]

Filed under Sales Page Copywriting, November 27th, 2013

A Quick Marketing To-Do List to Promote Your Website


As discussed in the previous post, when you resort to the online marketing course, you have to build a website to showcase your company and all your offerings. The customers should feel secured about having a formal/official venue to post their comments, feedback, or suggestions, and most importantly a proper setting to place their order, […]

Filed under Website Copywriting, June 21st, 2013

Branding Activities that You Cannot Outsource


There are certain elements of the branding process that cannot be outsourced.  This all leads to your ownership of the brand.  You know what you want, and you know what the goal is. Make sure that you have the final say in the branding process. For example, if you hire a company to create a […]

Filed under Branding, May 10th, 2013

How to Determine whether a Branding Agency is a Good Catch or Not


More important than looking into the branding agency’s website or referrals, is to look at any social media mentions.  How many times is the brand mentioned in Twitter or Facebook?  Keep in mind to take all of these branding lookup advices with a grain of salt because there are many haters online.  It is unavoidable.  […]

Filed under Branding, May 8th, 2013

Develop a Reputation as an Effective Facebook Critic


Being a good critic does not mean you have to put people down, although that does sometime come with the territory. It is just a sad reality, but it is part of the reality. You cannot be a good critic and be just all ebullient and full of praise. That does not cut it. You […]

Filed under Social Media Marketing, February 8th, 2013

Reshare Popular Twitter Content on Facebook


To re-share authoritative materials, you can go to Twitter and find materials that have been re-tweeted a lot because if they get re-tweeted a lot on Twitter, there is a high indication that people on Facebook would also be interested in them. However, make sure that the reason they are getting re-tweeted a lot is […]

Filed under Social Media Marketing, February 2nd, 2013

Share Authoritative Content on Your Facebook Page


Producing branding on Facebook can be quite a hard activity because you have to crank out a lot of content. You have to constantly be publishing content because you have to constantly engage people that are following you on Facebook. There are two ways to do this: the hard way and the easier way. The […]

Filed under Social Media Marketing, January 30th, 2013

Effective Branding on Facebook must be built on Quality Content


If you are going to be branding on Facebook, it is imperative that you share quality materials. You cannot share garbage. You cannot share spam. You cannot share objectionable materials like racist materials, insensitive or sexist materials because this will harm your brand. As we mentioned earlier, be very careful of sending mixed messages to […]

Filed under Social Media Marketing, January 27th, 2013

Understand and Benefit from the Marketing Power of Facebook


Facebook is really a juggernaut when it comes to content publishing. It is not only a source of content because post their pictures there, post their updates, or post their latest personal news, but it is also a traffic generation model because a person’s friends, people who care about them, colleagues or even haters would […]

Filed under Social Media Marketing, January 24th, 2013
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