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How to Counter the Danger of Restaurant Effect


The empty restaurant effect is when people choose to go the restaurant already full of people, than the empty one.  People tend to look for spaces where there is already a lot of social activity.  This applies to forums and social network sites as well.  If your forum has very little activity, then people who […]

Filed under Forum Marketing, May 26th, 2013

Starting Your Own Forums


While Forum Marketing is a good way to get the right information for your branding campaign, you have to consider your niche in doing this because they might be using non-forum venues in discussing it. For example, they are tweeting about it or they are sharing Facebook status mentioning your product or service. Or better […]

Filed under Forum Marketing, May 24th, 2013

Forums are great for Marketing Research


Before you start your forum-based branding campaign, you should spend a lot of personal time checking out forums in your niche. Or if you don’t have the luxury of time, you can hire an outsourced service company to research forums in your niche and get a pulse of what people are talking about, what their […]

Filed under Forum Marketing, May 22nd, 2013

Forum Marketing and Its Core Competency


Just because the message board model is relatively older than new ways of interacting such as social media, it does not mean that its power is less effective.  While its ability to foster communication has been weakened by competing models, its real value is its ability to segregate internet users based on their interests.  There […]

Filed under Forum Marketing, May 20th, 2013

Forums: Earliest Form of Human Interaction


If you analyze all social media, you would notice that they have elements that are rooted in forums.  This may not be intentional or this might just be a result of one innovation being based off another, which was in turn based on the forum model.  This is not surprising because, while differing social networks […]

Filed under Forum Marketing, May 18th, 2013

Learning the target audience’s language: A key sales page strategy


In learning your target audience’s language, first you have to go to the forums where they discuss your product or service.  Do they use specific terms or specific jargon in dealing with your product or service? Do they divide into different parts? How? Are there any phases or any processes that they consider?  These are […]

Filed under Sales Page Copywriting, March 27th, 2013

When to Drop Links and Brand on Forums


It takes quite a bit of time and effort to raise your credibility profile on forums. However, this is worth the time and hassle because of the explosive nature of viral influence forums wield. Indeed, many forum members are influence makers and influencers in their own right. They are constantly looking for new information. Your […]

Filed under Forum Marketing, August 12th, 2012

The Downside to Blog Marketing with Social Media and Forum Content


The downside with blogging for social media and forum approval is that the shelf life of these social media-derived particular blog posts lasts only as long as the level of interest in the underlying trend that you are blogging about. This can be a serious problem that might make your blog or website look “stale” […]

Filed under Content Marketing, June 7th, 2012

Use Forum Marketing To Get out of the Blog Echo Chamber


You could also use forums to participate in hot topics that will give your blog posts vibrancy and more focus. By focusing on hot topics, more of your target audiences can engage with your content and you effectively break out of the dreaded content marketing echo chamber. Remember, blogging in an echo chamber can kill […]

Filed under Forum Marketing, June 4th, 2012