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Building Your Website on Solid Website Copywriting


Once you have the keyword themes that you have collected previously, and your website is solidly built around a brand concept, the next step you take is to write out your content.  In the olden days, you merely need to write your content around your keyword.  You are basically just keyword sniping.  You just need […]

Filed under Website Copywriting, July 12th, 2013

Using Keyword-Based Section Themes to Optimize Your Website


Now that you have a website designed around your brand with a logo that fits seamlessly with the website, and your brand conveys the values that you want your target customers to associate with your product or service, the next step is to map out your website.  Website marketing and online marketing must always keep […]

Filed under Website Copywriting, July 9th, 2013

The Importance of Marketing Around Brand Themes


Many online marketers and businesses, who are wishing to leverage the internet for their marketing needs, often neglect the very basic step of building their website around their product themes.  We are not talking about specifically ‘just keywords’ for your product or service, although keywords are a part of it.  We are talking about the […]

Filed under Website Copywriting, June 24th, 2013

AdWords and How to Determine the Best Result


In using an AdWord, keep experimenting to see if you have the right words. Don’t stop until you’ve hit the mark. Eventually, your actions will pay off and you will see your ROI (return on investment) increase.  If you do not see an increase, then clearly, you are doing something wrong. This will give you […]

Filed under Online Marketing, April 18th, 2013

Disadvantage of AdWords


No matter how impeccable AdWords or search engine marketing might seem, there are certain issues with this advertising model that you have to acquaint yourself.  The most glaring is that keywords are not enough. If you have the target keyword that people are looking for, your ad will appear when your targeted customer enters your […]

Filed under Online Marketing, April 14th, 2013