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Make your brand a part of your niche’s influence makers’ conversations


If you know what the influential people are excited about, you can then position your brand so that it is part of that conversation. You can take a position in a particularly dramatic topic. You can be a molder of the conversation by facilitating discourse. You can shuttle information among the many different camps regarding […]

Filed under Social Media Marketing, October 11th, 2012

Aggregate keywords you already rank for into a branding gold mine


Our earlier posts taught you how to optimize keywords you already rank for. At the end of the analysis, you create a gold mine by using all these keywords and making them separate branding opportunities that allow you to draw the user deeper and deeper into your website. Get your reader to decide Of course […]

Filed under Content Marketing, October 5th, 2012

Excellent Website Copywriting lowers bounce rates and boosts SEO


At this stage, you have detected keywords that are being used to find you and you have filtered these keywords based on their search volume, competition level, and how well you presently rank for them. The next stage of the analysis is to look at the bounce rate of the remaining keywords. Do what you […]

Filed under Website Copywriting, October 2nd, 2012

SEO low competition keywords with traffic you already rank with


At this stage of the process you have filtered your keywords based on the amount of traffic they have and how much competition there is for them. You should be able to quickly spot “low hanging fruit” when it comes to traffic sources for your site. The next step is to search engine optimize (SEO) […]

Filed under Online Marketing, September 29th, 2012

How to find low competition keywords you already rank for


Previously, we discussed how you can use your site statistics package to find keywords you already rank for. We instructed you on how to filter these to cherry pick keywords that get low to decent traffic from search engines. Find how much competition you are up against The next step is to find the competition […]

Filed under Online Marketing, September 26th, 2012

SEO your content based on existing keyword statistics


One of the tips we mentioned earlier is to look at your site statistics to find the keywords your visitors are using to find you on search engines. Follow the steps below to get more traffic from these keywords. Step 1: Get all the keywords that are used by your website’s readers to find your […]

Filed under Online Marketing, September 23rd, 2012

Boosting Content Quality for lower bounce rates


Minimizing bounce rate must be integrated with your overall strategy of increasing your content quality. The strategy is simple–increase quality, decrease bounce rate. You can do this in many ways. Post keyword cues As mentioned earlier, you have to provide content that actually speaks directly to the needs of the person whose search retrieved your […]

Filed under Website Copywriting, July 22nd, 2012

Keyword-focused Content Marketing Blogging Done Right


There is a gold rush mentality among bloggers. They think that if they get certain keywords that get a high enough level of monthly searches with minimum competition that they are in the money. That gold rush mentality is really being shaken to its foundations currently by Google because spammers have been abusing keyword blogging […]

Filed under Content Marketing, July 10th, 2012