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Why Launch Your Website Brand with a Press Release Campaign


Now that you have built your website from scratch – building around themes and concepts, filling it with appropriate content – you are now ready for the most crucial stage of website marketing promotions.  While building the website is relatively important, promotion is what will make or break you. Your website is basically the hook […]

Filed under Website Copywriting, July 18th, 2013

The Importance of Marketing Around Brand Themes


Many online marketers and businesses, who are wishing to leverage the internet for their marketing needs, often neglect the very basic step of building their website around their product themes.  We are not talking about specifically ‘just keywords’ for your product or service, although keywords are a part of it.  We are talking about the […]

Filed under Website Copywriting, June 24th, 2013

Starting Your Own Forums


While Forum Marketing is a good way to get the right information for your branding campaign, you have to consider your niche in doing this because they might be using non-forum venues in discussing it. For example, they are tweeting about it or they are sharing Facebook status mentioning your product or service. Or better […]

Filed under Forum Marketing, May 24th, 2013

Conveying Values: A key sales page strategy


Your sales page could either be a hit or fail. It is important that your sales page strategy must not just reflect the value proposition of your brand and the value constellation that exist within your brand. It must also point forward to the values of your user.  Those two must meet.  If they don’t, […]

Filed under Sales Page Copywriting, March 29th, 2013

Enhancing Embedded Content in Twitter


Embedding tweet content is not just an exercise of listing out several tweets and inserting it in your blog posts, although many people tend to do that.  This is actually the lazy way to do it. The better way is to discuss the actual content of the tweet.  Break it down section by section. This […]

Filed under Branding, March 21st, 2013