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Online Branding Must Focus on Core Values, Not a Website


One of the core principles that many online marketing companies miss is that online marketing and online branding is not just about pushing a website.  The website is just a symbol, a manifestation of something deeper and more important – which is the core values that inform a brand.  Websites change all the time.  Websites […]

Filed under Sales Page Copywriting, December 9th, 2013

The Advent of Digital Marketing


The arrival of new social networks and the constant development of new technologies have tipped the balance in digital marketing’s favor. Many marketing experts mention that traditional marketing methods are now extremely limited compared to new digital marketing techniques. Digital mediums will continue evolving at a rapid pace, so it is best to be thoroughly […]

Filed under Online Marketing, November 20th, 2012

What is Affiliate Marketing and Why Should You Care?


Affiliate marketing refers to a type of marketing that is based on performance. In this marketing, affiliates are rewarded based on the customers or visitors brought by marketing efforts of these affiliates. This marketing has four main players. These are the merchant who is also referred to as a brand or retailer, the network which […]

Filed under Online Marketing, August 29th, 2012