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Why Credibility Plays an Essential Part in Sales Copywriting

Credibility is an essential factor that you have to establish when doing sales copywriting. Remember that we are in a world where there are many competing sources of authority and information.  The internet can truly be a cacophony of just plain noise and hype being generated from all sorts of websites, social media accounts, E-mail, […]

Filed under Sales Page Copywriting, September 7th, 2013

Writing Website Content That Will Draw People In

Most people like drama.  People like to have their eyeballs slapped.  People like headlines that leap at them.  This should be your inspiration. You should write your content the same way.  Each section of your product or service website must leap out at your reader.  It must give them a reason to click through and […]

Filed under Website Copywriting, July 15th, 2013

Sales page is content

A sales page can and often is a form of content.  While most online content can be broken down into blog posts, social media messages, opt in E-mail, articles, and white papers, sales pages can be formulated into a form of content. However, it should be completely consistent with your prior branding efforts.  Remember, to […]

Filed under Sales Page Copywriting, April 4th, 2013