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Guest posts boost your Twitter Credibility and gets you backlinks


When it comes to search engine optimization, a large part of the action depends on backlinks. The more authoritative and theme-specific sites link to your site, the higher your site ranks for your target keywords. You can pair your constant need for quality backlinks with your social media campaign by asking influential content sources on […]

Filed under Link building and Website Relationships, January 3rd, 2013

Make your brand a part of your niche’s influence makers’ conversations


If you know what the influential people are excited about, you can then position your brand so that it is part of that conversation. You can take a position in a particularly dramatic topic. You can be a molder of the conversation by facilitating discourse. You can shuttle information among the many different camps regarding […]

Filed under Social Media Marketing, October 11th, 2012

Aggregate keywords you already rank for into a branding gold mine


Our earlier posts taught you how to optimize keywords you already rank for. At the end of the analysis, you create a gold mine by using all these keywords and making them separate branding opportunities that allow you to draw the user deeper and deeper into your website. Get your reader to decide Of course […]

Filed under Content Marketing, October 5th, 2012

Excellent Website Copywriting lowers bounce rates and boosts SEO


At this stage, you have detected keywords that are being used to find you and you have filtered these keywords based on their search volume, competition level, and how well you presently rank for them. The next stage of the analysis is to look at the bounce rate of the remaining keywords. Do what you […]

Filed under Website Copywriting, October 2nd, 2012

SEO low competition keywords with traffic you already rank with


At this stage of the process you have filtered your keywords based on the amount of traffic they have and how much competition there is for them. You should be able to quickly spot “low hanging fruit” when it comes to traffic sources for your site. The next step is to search engine optimize (SEO) […]

Filed under Online Marketing, September 29th, 2012

How to find low competition keywords you already rank for


Previously, we discussed how you can use your site statistics package to find keywords you already rank for. We instructed you on how to filter these to cherry pick keywords that get low to decent traffic from search engines. Find how much competition you are up against The next step is to find the competition […]

Filed under Online Marketing, September 26th, 2012

SEO your content based on existing keyword statistics


One of the tips we mentioned earlier is to look at your site statistics to find the keywords your visitors are using to find you on search engines. Follow the steps below to get more traffic from these keywords. Step 1: Get all the keywords that are used by your website’s readers to find your […]

Filed under Online Marketing, September 23rd, 2012

Future-proofing your content marketing with theme-based content


Okay, so you can’t peer into a crystal ball and see if Google will eat your content marketing efforts for lunch. Who knows when Google will finally roll out a semantic search-based algorithm change. However, there are certain short-term solutions and work-arounds that can be used. You could use an intermediary stage between a completely […]

Filed under Content Marketing, September 17th, 2012

The difficulties of theme-based website copywriting


SEO copywriting around themes is harder because themes can be quite a subjective matter. How long is a ball of string? We can dissect themes all we want and still come up with many different answers. Still, there are certain low-hanging fruit. From keyword links to themed site links Themes can be tacked on to […]

Filed under Website Copywriting, September 14th, 2012

Keyword sniping used to make SEO Website copywriting Easy


One key approach towards future proofing against future Google algorithm changes is to write your website around themes and not keywords. Write around ideas and not specific keyword draws. It is very tempting to write websites around the keywords because that is where the traffic is. Old School keyword sniping The old standard works like […]

Filed under Website Copywriting, September 11th, 2012
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