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Forum Marketing and Its Core Competency

Just because the message board model is relatively older than new ways of interacting such as social media, it does not mean that its power is less effective.  While its ability to foster communication has been weakened by competing models, its real value is its ability to segregate internet users based on their interests.  There […]

Filed under Forum Marketing, May 20th, 2013

Forums: Earliest Form of Human Interaction

If you analyze all social media, you would notice that they have elements that are rooted in forums.  This may not be intentional or this might just be a result of one innovation being based off another, which was in turn based on the forum model.  This is not surprising because, while differing social networks […]

Filed under Forum Marketing, May 18th, 2013

Branding expands your sphere of influence far outside of Twitter

As your reputation grows, more doors will be opened to you, not just online in terms of link partnerships, content partnerships, content marketing alliances, but offline as well. Maybe you would get invited to speak regarding a particular issue, maybe you would be asked to collaborate on a particular position paper or write paper or […]

Filed under Branding, October 14th, 2012

How Social Media in the Workplace Can Affect Overtime Pay Laws

In the age of the internet, social media is an extremely useful tool now. Not only is it used personally for entertainment purposes, but companies are now beginning to benefit by using social media sites such as Facebook, Twitter, Google+, Pinterest, and various blogging sites. According to an article by DJSupra, a 2009 workplace survey […]

Filed under Social Media Marketing, August 31st, 2012

Effective Ways to Promote Your Business

Effective Ways to Promote Your Business If there’s one thing that can make or break your company, it’s how you promote it. Without promoting your business in an effective, ongoing way, you can’t hope to bring in new customers. Without bringing in new customers, there’s no way to grow, expand or even stay in business. […]

Filed under Online Marketing, August 23rd, 2012

Effects of Integrating Visual Elements in Your Social Media Strategy

Social media strategies today continue to evolve at the same rate the Internet and mobile technology have changed. They have become more interactive and visually oriented. You may have mastered the former already by being proficient with managing your Twitter and Facebook accounts, but what about the latter? Have you updated your entire social media […]

Filed under Social Media Marketing, August 22nd, 2012

Which Types of Content Get Shared the Most on Facebook?

When you post content to Facebook, you want people to love it enough to tell their friends about it. When they share your content, it can expose thousands more people to your business. Shares mean that your fans are effectively recommending you to their friends, and that’s priceless. Here are the types of content that […]

Filed under Content Marketing, August 17th, 2012

Forum Marketing’s expense is outweighed by its focused benefits

As we have mentioned earlier, the proper way to market on forums is through a long-term sustained approach. You have to build credibility by posting quality content that may not necessarily be from your websites alone. Oftentimes, you might feel that you are not benefiting much from heavy participation in forums. Don’t focus on quick […]

Filed under Forum Marketing, August 3rd, 2012

Do not restrict your Content Marketing Strategy to just blogs or sites

Content marketing involves all forms of content. Social media content, even within the tight confines of Twitter’s few words, is still marketing. Do not tweet text that you do not mean or that do not add value to your brand. Each and every tweet you send out is a branding opportunity You can maximize that […]

Filed under Content Marketing, June 19th, 2012

The Downside to Blog Marketing with Social Media and Forum Content

The downside with blogging for social media and forum approval is that the shelf life of these social media-derived particular blog posts lasts only as long as the level of interest in the underlying trend that you are blogging about. This can be a serious problem that might make your blog or website look “stale” […]

Filed under Content Marketing, June 7th, 2012