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Learning the target audience’s language: A key sales page strategy


In learning your target audience’s language, first you have to go to the forums where they discuss your product or service.  Do they use specific terms or specific jargon in dealing with your product or service? Do they divide into different parts? How? Are there any phases or any processes that they consider?  These are […]

Filed under Sales Page Copywriting, March 27th, 2013

Know your target audience’s language: A Key Sales Page Strategy


Most often, you spend a lot of time, effort, and money to get people to go to your web page, follow you on Twitter, look at your Facebook fan page, or click your links at AdWords.  Regardless, they all end up in the same place – your sales page.  This is really the decision point […]

Filed under Sales Page Copywriting, March 25th, 2013

Sales Page Strategies to Boost Performance


Any type of online marketing revolves around the decision point.  There has to be a decision point at the ending of all these activities. What are the three common endings for online marketing?  The first obvious ending is to make a sale.  The second is to collect E-mail or establish some sort of opt in […]

Filed under Sales Page Copywriting, March 23rd, 2013