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One of the most powerful ways to market online is to engage in a long-term conversation with people that have visited your website or other online channels.  If you are on Twitter, you would want people to follow you.  If you are on Facebook, you would want people to like your company’s fan page as […]

Filed under Sales Page Copywriting, October 4th, 2013

Effective Online Marketing Through Facebook Fan Page Auto Publishing


Once you have set up your blog to automatically publish its post on your Facebook fan page, you can then start sending out specialized updates on the fan page with specific calls for action to people who are subscribed to your fan page, to share the content with their friends.  We have discussed contests you […]

Filed under Website Copywriting, August 23rd, 2013

Auto Publish Your Blog Posts on Twitter


As we have mentioned earlier, there are plug-ins that allow you to auto publish your blog posts on Twitter.  After you have auto published on Twitter, start hitting the @ command and start engaging in conversations regarding your past content with influential people.  Again do not drive by spamming.  This has to be natural and […]

Filed under Website Copywriting, August 20th, 2013

Promoting Your Website through Twitter Marketing Using Hashtags


Another great advantage of using Twitter for marketing purposes is that in addition to marketing by targeting your messages directly to people and hoping for retweet, you could also market more in general by composing tweets that target a hashtag.  Why do this?  It’s because many people search Twitter using hashtags. This is a great […]

Filed under Website Copywriting, August 5th, 2013

Branding Activities that You Cannot Outsource


There are certain elements of the branding process that cannot be outsourced.  This all leads to your ownership of the brand.  You know what you want, and you know what the goal is. Make sure that you have the final say in the branding process. For example, if you hire a company to create a […]

Filed under Branding, May 10th, 2013

How to Determine whether a Branding Agency is a Good Catch or Not


More important than looking into the branding agency’s website or referrals, is to look at any social media mentions.  How many times is the brand mentioned in Twitter or Facebook?  Keep in mind to take all of these branding lookup advices with a grain of salt because there are many haters online.  It is unavoidable.  […]

Filed under Branding, May 8th, 2013

How to make sales pages piggyback on social networks


Twitter is probably one of the most widely spammed channels in social media, currently.  There are other websites where the amount of spam is beginning to ramp up, primarily pinterest.com and definitely Facebook, but the way marketing is being conducted in these channels, it tends to lean toward the ham-fisted and heavy handed school of […]

Filed under Sales Page Copywriting, April 8th, 2013

Using Twitter Tweets as Blog Content


As we have discussed earlier, there is a way to use Twitter as a source of content marketing materials for your blog posts.  You basically just piggyback on other people’s work.  When they tweet a resource, you compile them together, you find authoritative sources, and then, you comment on them. By making assertions and taking […]

Filed under Content Marketing, March 15th, 2013

Shallow Reasoning Makes for Bad Twitter Compilation Posts or Articles


You have decided not to merely repeat what the tweet you are featuring said. You have decided to take a stand and make an assertion, and you have decided to back up your assertions with facts. What else could go wrong? Quite a bit actually. Sure you have gone through the steps above, but merely […]

Filed under Content Marketing, March 13th, 2013

Merely reposting Twitter content erodes your Brand


What is a low-quality Twitter compilation post? Merely repeating what the authoritative tweet that you are using is saying is a mark of low quality. You are not a parrot and you are definitely not a thief, so why act like either? The reason that you are posting somebody’s tweet is because you want to […]

Filed under Branding, March 4th, 2013
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