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Your website must always be branding


This may seem like restating the obvious, but every part of your site must brand you because if you are not branding, you are just making your job all that much harder. You know how hard it is to compete against Nike. You know how difficult it is to pedal no-brand coffee against Starbucks or […]

Filed under Branding, October 26th, 2012

Do not restrict your Content Marketing Strategy to just blogs or sites


Content marketing involves all forms of content. Social media content, even within the tight confines of Twitter’s few words, is still marketing. Do not tweet text that you do not mean or that do not add value to your brand. Each and every tweet you send out is a branding opportunity You can maximize that […]

Filed under Content Marketing, June 19th, 2012