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Online Branding Must Focus on Core Values, Not a Website


One of the core principles that many online marketing companies miss is that online marketing and online branding is not just about pushing a website.  The website is just a symbol, a manifestation of something deeper and more important – which is the core values that inform a brand.  Websites change all the time.  Websites […]

Filed under Sales Page Copywriting, December 9th, 2013

The First Page to Think About When Putting Up a Website


Never fall into the old temptation of if you cannot dazzle them with brilliance, baffle them with BS.  Effective sales pages do not work that way.  Each and every word that you put on your sales page must be selected carefully. You must spend a lot of time planning out what to say on your […]

Filed under Sales Page Copywriting, October 1st, 2013

Getting Deep Inside Twitter Marketing


Twitter, just like blogging and website marketing, is all about building relationships.  No man is an island, no blog is an island, no website is an island, and definitely no Twitter account is an island.  For you to succeed in using Twitter as a marketing platform, you have to have no problems reaching out to […]

Filed under Website Copywriting, July 30th, 2013

Getting Your Website Off the Ground with Twitter Marketing


On Twitter, you should make sure that before you start tweeting to promote your website, you should have invested in a Twitter background page that has the look and feel of your brand.  Again as we have mentioned earlier, whatever communication you send out online must be consistent.  You cannot send mixed messages.  If you […]

Filed under Website Copywriting, July 27th, 2013

Building A Website On Tight Budget


Care to build your own website on a shoe string? There’s no need to lock your business into the brick-and-mortar sphere, when you can readily go out of the box to generate more sales leads without shelling out too much capital. After all, you can always get some help from the online community. Learn how […]

Filed under Website Design and Branding, August 22nd, 2012