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Promoting Your Brand through a Facebook Fan Page

This article is posted under Website Copywriting
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Facebook fan pages are nifty marketing devices.  When somebody likes your Facebook fan page, whatever update you put on your fan page will appear on their status feed.  If they like your update, they can then share it amongst their friends, and their friends can share it, and friends of friends can share it as well.  Do you get the picture?  Facebook is very viral.  This is the reason why it is of paramount importance that you include it in your website launch marketing campaign.

Just like with the Twitter background theme, you should probably set up your Facebook fan page right before you get your website designed.  During that stage of the process, you probably already have a domain name, a brand, and a logo.  These are the components that you need to put together in a Facebook fan page.

Once again the look and the feel of your Facebook fan page, and the tone of the text, must reflect your brand.  You cannot send mixed messages. Your Facebook fan page should look like your Twitter feed theme, your website, and other marketing platforms that you are using.  They should all be consistent and they should all lead back to your brand.  That is why you should need to set up your Facebook fan page early on.  This is quick and easy to do. You can link your Facebook fan page’s updates to your blog for your website so that whenever you post an update on your blog, it will automatically show on your Facebook fan page as well.

 

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