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Promoting Your Website through Blogging

This article is posted under Website Copywriting
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Blogging to promote your website is one of the oldest ways to brand your product or service and to get traffic as well.  This is why it is so popular.  You kill two birds with one stone.  You are not only getting your brand out there, but you are also generating traffic.

Another key advantage of blogging is it allows you to engage in a long-running conversation with your blog visitors.  How?  Blogs have an RSS feed.  If somebody visits your blog and likes your post, they can just click the RSS feed icon so that whenever you have a new update, it will automatically show up on their reader.  You can set it that way so they click the update, it will redirect to your website, letting you get traffic.  This is also a way for you to retain past traffic.  By maintaining an ongoing conversation with your content with past visitors, you are getting a fresh stream of repeat traffic.

The next key advantage to promoting your website through blogging is that your blog posts can be automatically published on social media sites like Twitter and Facebook.  There are plug-ins that you can use that automatically posts whatever you have updated on your blog to your Twitter feed and to your Facebook fan page.  This is very powerful because you are pushing content out there.  As long it is quality content, there is a chance that somebody, who has liked you on Facebook or is following you on Twitter, would share it or tweet it respectively.  The end result is still the same – a ride on their social networks which can consequently explode your brand exponentially.

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